We don't summarise announcements here. We write about the decisions that actually move a launch — the price, the message, who you're talking to — with numbers you can check and tools you can use while you read.
A $4.4 trillion market is getting under 1% of the ad dollars in the easiest channel to buy. Translating your funnel is not the fix. What the work is, and how the agency should get paid.
Read and assess → September 7, 2026Why translation quietly fails, the five questions that expose a truly bicultural agency, the four cases where you shouldn't hire one, and a self-assessment to see where your business stands.
Read and assess → August 31, 2026The four line items in a launch, which one always runs away, and a calculator to find out whether the arithmetic holds before you commit money.
Read and calculate →We work with a handful of brands at a time. The application takes under three minutes and we'll tell you honestly whether we fit.
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