Every Wednesday we review what moved in artificial intelligence, search, advertising and digital business. We select only what changes a decision, explain what it means for a brand selling high-value offers, and when the week delivers nothing, we say so.
Google removes the setting that decided who saw your Spanish-language ad, migrates accounts to AI Max all through September, and ChatGPT advertising hits a billion-dollar run rate. Three changes that aren't this week's news — they're this week's effect.
Read the signal → September 2, 202658 out of every 100 searches now end without anyone visiting a site. What that means if you sell high-value offers, and why your whole field is writing the same article.
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