There are more than sixty million Spanish speakers in the United States and an enormous number of brands that want to sell to them. Almost all of them try by translating the English campaign. It shows, and it doesn't convert.
A literal translation keeps the words and loses the point. Humor doesn't travel, references don't mean the same thing, and register — when to be formal and when not — shifts completely depending on where the person is from.
U.S. agencies don't have the voice. Latin American agencies don't have dollar operations, and don't understand the Hispanic who has lived in Houston for twenty years and thinks half in each language. That gap is the one we occupy.
It gets rewritten from intent, not from text. Sometimes the best Spanish version shares not a single phrase with the English one.
Neutral for pan-American campaigns; Caribbean, Mexican or Rioplatense when the segment calls for it. Carlos directs that decision with twenty-five years of craft behind him.
A first-generation Hispanic and their U.S.-born child don't buy alike or consume the same media. Treating them as one block is the most expensive mistake.
Two versions that coexist, are measured separately and each optimized on its own data.
Billing, ad spend and reporting in the currency and standards your U.S. business already works with.
What can be said, and how, changes by state and sector. It gets reviewed before publishing, not after.
We are Colombians with U.S. operations, and one of the partners is a Spanish dubbing actor with a twenty-five-year career. That isn't a capability you hire: it's the reason this agency exists.
The application takes under three minutes and we'll tell you frankly whether we can help.
Apply to work with us